Customer Service Excellence Essay Example | Topics and Well Written Essays - 2500 words

Customer Service Excellence - Essay Example This research will begin with the statement that customer service excellence stands at the center of any business that has a chance to interact with the customer directly. Direct customer interaction gives the company or business an opportunity to simply tell the customer â€Å"we appreciate your coming and we are here to ensure you have the best of an experience with us†. The marketing gesture creates a chance to impress the customer and make their experience splendid creating a future relationship that could help build customer loyalty. In supermarket business, the customer obtains both a product and a service that either impresses them or turns them off in relation to their shopping experience. The customers have expectations that require satisfaction. The satisfaction of the customer expectations creates an opportunity for the customer to fill the need to constantly shop in the same place. The development of customer service excellence started earlier as 1991 with the deve lopment of the national standard for excellence in customer service as per the UK, especially in the public sector businesses. The development was changed in the later years as per 2008 where this was changed to customer service excellence. The advantage that this gesture created in public sector attracted the private sector more and had it re-engineered to develop it further and enhance the experience. Dealing with customer experience has become an obligation that any service industry aims at if it is to satisfy the needs of the customer