Friday, May 22, 2020

Is Entertainment Technology Beneficial - 902 Words

Is entertainment technology beneficial to infants from birth to the age of two? Entertainment technology is the discipline of using manufactured or created components to enhance or make possible in any sort of entertainment experience(dictionary.com). Entertainment technology is used for many different reasons as well as necessities such as work, school, communication, and social media. The rapid emergence of entertainment technology has changed the way the world works and interacts with each other. It has changed many aspects of communication, but is this rapid change necessarily a good thing? Should there be an age limit to exposure and usage? As entertainment technology has come into the world, so has a negative side effect to the conveniences of it. These negative outcomes have disrupted the agenda for youth as well as children and infants. â€Å"It takes two full years for a baby s brain to develop to the point where the symbols on the screen come to represent their equivalents in the real world† (Healthy Children). Exposure to entertainment technolo gy from the age’s birth to two years of age has negative effects. These effects include delayed cognitive development, language, social emotional and physical developments of the child. The first three years of a child s life are the most important for brain development. During these years the child’s brain is growing rapidly, this concluding that the first three years are the most crucial for development in the child.Show MoreRelatedImpact Of Technology On The Entertainment Industry Essay1677 Words   |  7 PagesJillian Menkhaus Marlaina Kehrer Emilee Cornell Patrice Hill Entertainment and Technology Technology has been beneficial to the entertainment industry. the Internet has evolved over the course of time, we are able to browse the internet, communicate in a more proficient way, live stream, and sharing memories with family and friends. The Internet can be used in many different ways but entertainment has improved the internet’s popularity.Technology has provided use with more ways to entertainRead MoreThe Adverse Effects of TV Essay examples755 Words   |  4 Pagescaused by technology declare that television is slowly replacing the education and determination of mankind. With innovations such as Google and the World Wide Web, students have access to millions of answers that require no effort to find. Simply type a term into a search engine, ask Jeeves a question, or pay some stranger in a foreign country to write your history term paper, and your work is done for you – it’s that easy. Americans no longer have to strive to become intelligent; technolo gy does itRead MorePlay Station And Video Games1710 Words   |  7 PagesStation and video games are technologies used for entertainment across all age groups all around the world. The young children aged from 5 to 10 years old occupy the largest percentage of users. Today there is wide variety of games attributed to the advancement in technology. The report is a detailed documentation of the impact of gaming on children with references to recent scholarly articles. It also touches on other involved parties in the management of the media entertainment. Introduction The platformRead MoreResults of Advancements in Technology Essay811 Words   |  4 PagesIn today’s society, modern technology is evidently developing rapidly and it is portrayed as a negative impact. It can be seen that technology is a substitution of all characteristics of life. The purpose of every technological invention is to benefit the lives of mankind; thus re-enforcing the positive connotation of technology. However, in long term it may not be beneficial; such as, education, work and leisure are all becoming dependent on technology; cyberspace is dangerous and child obesityRead MoreThe Impact Of Netflix On The World Wide Web1410 Words   |  6 PagesHistory of Netflix With high-tech computers on the rise, the 1990s served as a prosperous decade in technological advances. Of that decade, 1993 may have been the most important year; it was the year that CERN released its World Wide Web technology to the rest of the world, allowing users to connect to computers and servers all over the world (â€Å"World Wide Web Timeline,† 2014). Arguably one of the most important technological advancements in the last quarter century, the World Wide Web has allowedRead MoreMobile Devices And Its Impact On Our Lives939 Words   |  4 Pagessmartphones. It is crucial to be aware of the advances because this helps society be more adaptable. We should be proactive when learning and integrating smartphone technology in our everyday lives because as smartphones advances throughout time, we can benefit and can improve as a whole. Students have benefitted greatly from the smartphone technology because it is now integrated in education. Educators are using smart devices in the classroom to obtain information and proving students with the opportunityRead MoreThe Social Life Of Todays Generation1290 Words   |  6 Pagesa job on LinkedIn, and even email alerts from other account users. Although benefits of smartphones on social life seem to be endless, there are cons and side effects of this technology. As often as people express their pleasure and satisfaction, there are numerous disadvantages and negative aspects of smartphone technology in a person’s social life. First, smartphones realistically hinder the growth of interpersonal development among its users. Users forget proper etiquette and manners when engagingRead MoreTechnological Environment Analysis of Cathay Pacific Airways982 Words   |  4 PagesTechnological factors include forces that create new technologies, creating new product and market opportunities. It is based on considerations as to whether the local market has sufficiently developed technologies to take full advantage of the product. It should be noted that high technologies are required to make full use of the variety of promotional methods using alternative advertising media such as television or websites.3 1) Information Technology of Cathay Pacific 4 Cathay Pacific has devotedRead MoreRadio’s Impact during the 1920’s Essay965 Words   |  4 Pages After the First World War, many people were looking forward to good times. The 1920’s presented people with this time of fast-paced fun and adventure. Entertainment was the foremost part of everyday life during the 1920’s. Radio introduced a whole new practice of entertainment to people’s everyday lives. Likewise, through the utilization of the radio, people were able to experience a new medium to entertain themselves. Furthermore, the radio changed the face of society’s culture through its widespreadRead MoreHow E Business Is Economically Harmful Or Beneficial?1402 Words   |  6 Pages Whether e-business is economically harmful or beneficial to businesses has always been a controversial topic. Despite the trend of traditional companies turning their businesses into e-business is uprising, some still tend to not modifying their models. Does it indicate that e-business is more of an economic disadvantage to businesses than it is an advantage? We will hav e a better look into both sides in this essay. By specifically looking into online shopping, i.e., e-commerce, it can show how

Friday, May 8, 2020

Brand Extension Marketing Plan - 3442 Words

Running Head: Unit 6 Assignment 1 Brand Extension Market Plan – Unit 6 Hershey’s Sugar – Free Strawberry Syrup with Calcium Kaplan University GB530: Marketing Management Professor: Dr. Michael Mulnix December 27, 2013 Unit 6 Assignment†¦show more content†¦The sales volume is estimated to be 60,000 units in the first year. The fixed costs are estimated to be $32,442 for the year. Using the contribution margin method, the break-even will be reached, when our sales reach 47,476 units which will result in $166,166 in dollars during the third quarter of our first year. The keys to Hershey’s success will lead to our product being profitable if we keep our strategic decisions clear and concise, have support from our top management team, have a product with great quality, have great customer service, and are fully aware of the nature of our market. Our needs of our consumers will be met by designing and producing light, sugar-free, and sugar-free with calcium products that our health conscious consumers are looking for. 2.0 SITUATION ANALYSIS The Hershey Company is manufacturing its third product in our line of sugar-free syrups, which is sugar-free strawberry syrup with calcium. Their other products are Unit 6 Assignment 4 doing very well. Marketing will be our key to the development of this product. There should not be any issues with the product entering the marketplace based on the company’s consumer base. Results of surveys that were conducted show that the new product should perform very well. 2.1 MARKET SUMMARY The Hershey Company has been in business sinceShow MoreRelatedBrand Extension Marketing Plan4134 Words   |  17 PagesRunning head: Brand Extension Marketing Plan 1.0 Executive Summary The Recipe Modifier is Lakelands most recent innovation that has great potential to generate revenue for Lakeland, â€Å"the home of creative kitchenware.† Lakeland products have developed strong demand and this will be the driving force behind this particular product. Lakeland was initially a kitchenware provider but has extended its brand to offer a wide range of products that fulfill consumers entertaining, storage, cleaningRead MoreBrand Extension Marketing Plan4774 Words   |  20 PagesKAPLAN UNIVERSITY ------------------------------------------------- BRAND EXTENSION MARKETING PLAN Jennifer L. Scott GB 530: Marketing Management December 4, 2012 Brand Extension Marketing Plan for Snyder’s-Lance Inc. 1. Executive Summary The following marketing plan forms the basis for the introduction of an innovative new product by Snyder’s-Lance Inc. This analysis allows me to outline the best strategies to follow for the achievement of the company’s strategic goals. â€Å"PretzelRead MoreMarketing Plan For A Brand Extension That Is Weight Watchers For Men Essay3605 Words   |  15 Pagesreport provides the marketing plan for the brand extension that is Weight Watchers for Men in New Zealand. The marketing plan includes marketing objectives which states the goals of the business, the marketing strategy which states how Weight Watchers for Men want to position the products in the selected market, product planned price, distribution, marketing budget, planned long-run sales and profit goals , product strategy which states product characteristics attributes and brand strategy, price strategyRead MoreThe Consumer Behavior For My Target Market1544 Words   |  7 Pagesintroduce DSS’ brand name, logo, slogan, and one brand extension. Next, it will assemble a marketing strategy and associated time table to implement the marketing plan. Further, this paper will present a positioning statement, including a perceptual map that shows my company’s position against my competitors. This paper will examine the consumer behavior for my target market, and explain the reasons the brand name, logo, slogan, brand extension, as well as positioning statement and marketing strategyRead MoreKellogg’s Product Lifecycle1397 Words   |  6 PagesKellogg’s Special K brand Learning objectives: âž ¢ to understand the product life cycle âž ¢ to understand the value of market research âž ¢ to examine extension strategies. Introduction (2 minutes) Introduction to the lesson: you will look at the product life cycle and how marketing may change at different stages. Then you will consider the decline stage and how firms such as Kellogg’s may react to this. The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changedRead MoreProduct Line Of Microwavable Meals1136 Words   |  5 PagesFive (5) Year Expansion Plan The first year of operations will be dedicated to launching the initial product line of microwavable meals. The company will focus its efforts on the initial product launch and advertising. During the first year, the company will evaluate sales on a quarterly basis and assess the potential for new products. In the second year, the company will invest money in Research Development for brand extensions and new product lines. During the second year, the company willRead MoreHawaiian Punch: Go-to-Market Strategy Essay1543 Words   |  7 PagesHawaiian Punch is the leading brand of fruit drink brands in the United States and has a long history of satisfying customers. The Hawaiian Punch brand traces its roots back to the 1930’s when it was developed as tropical-tasting syrup for ice cream and later sold as a drink. The brand has been owned by several different companies over the years and was recently purchased by the Cadbury Schweppes Company from Procter and Gamble Corporation. Hawaiian Punch joined the Dr. Pepper-Seven UP Inc. bottlingRead MoreDove Case Analysis1102 Words   |  5 PagesSWOT analysis: Strengths: Weaknesses: †¢ Unilever’s worldwide establishment †¢ Unconventional marketing strategy †¢ Word of mouth and Word of Mouse free publicity †¢ Campaign has a strong emotional touch †¢ Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls †¢ Dove’s brand loyalty †¢ Best known for functional superiority, i.e. beauty bar which does not dry the skin †¢ Changing perceptions of peopleRead MoreTastykakes Sensables Case Study1078 Words   |  5 PagesFounded over 90 years ago, Tasty Baking Co.’s Tastykakes have been one of the most popular snack foods in the Philadelphia area. However, due to stagnant sales, CEO Charles PiÃ… ºzi decided that a line extension for Tastykakes would be the right solution to boost performance. With the help of marketing manager Karen Schutz and research manager John Sawicki, Tasty Baking Co set out to ride the emerging trend on healthier snacks and embark on the journey to produce and launch a new line of low-carb TastykakesRead MoreCapable Purchasing Power Could Accessibly Reach929 Words   |  4 Pagesaccessibly reach. Knowing the brand and where the products will have a higher rate of success when positioned is crucial to the business. Positioning can also include intangibles such as corporate image and reputation amongst consumers. Firms that take the initiative to be proactive in giving back to their communities, volunteering, and caring about the environment are considered some of the top brands. The media pays close attention to companies that have popular brands because they are waiting for

Wednesday, May 6, 2020

Diet Aids and FDA Approval Free Essays

The diet industry is huge, a multimillion dollar industry. The introduction to products that help individuals lose weight will always be popular and interest never wanes because of the frequency in which new products arise from the market. Now comes the big question, just how important is it for diet aids to have Food Drug Agency (FDA) claims? Most health supplements, vitamin supplements, and diet aids do not have FDA approved on them. We will write a custom essay sample on Diet Aids and FDA Approval or any similar topic only for you Order Now But does this really matter? In some cases, yes and in others no. The FDA is an organization that is part of the US department of Health and Human Services. The center for drug evaluation and research (CDER) makes sure that all prescription and over the counter drugs are safe for consumers, including diet supplements. Most diet aides are released without being regulated from the FDA but every now and then one is, the most recent being ephedra, and its ban. It is important to remember two things when reading claims whether they are for health benefits or for dangerous side effects. The first is that if there is a warning on the label it is unknown whether 50% of all those that used the product or if on 0. 1% had side effects. Companies must put the side effect warning on the label if only one person in the study had side effects. This is mainly for insurance, if you take the diet aid and experiences side effects out of thousands of individuals that don’t then you can’t sue the company; the warning was on the label. Secondly just because there are health benefit claims on the label doesn’t actually mean that they will happen to the individual taking the product. It simple means that it may happen not that it definitely will. However having FDA approval is always a good thing. Unlike a company the FDA will conduct research or contract researchers to conduct a thorough and correctly structured clinical study. Any results will show good conclusions that can be trusted. The FDA is looking out for the consumer, not the companies whose bottom line is to make as much product as possible. Here is an outline of the regulation of diet aids with ephedra. Ephedra was a popular weight loss product, particularly when paired with caffeine and aspirin. However the use of ephedra was linked to heart problems and over 155 deaths. Like many diet aids it increases your metabolism by increasing your heart rate, which causes many problems. The FDA could not actually ban ephedra but it sent out a ruling that the FDA does not support and products containing ephedra as it had unreasonable risks of illness or death associated with it. The FDA collected information about ephedra from independent experts and studies on both the benefits and dangers of ephedra. However it should be noted that Chinese herbal medicines and teas that contain ephedra are not regulated under this ruling. (Nelson, 135). Now it is very likely that a vast majority of individuals using ephedra did not experience any side effects or heart problems at all. However there was enough of the population that did, and most importantly quite a few deaths were found to be directly linked to ephedra in diet supplements that the FDA felt there was a significant cause for concern. Due to it’s ruling many states in the US banned the selling of ephedra products causing many companies to reformulate their diet products. Also if you look at the history of the FDA and its rulings you will find a very tangled web. The FDA during the 1940s and 50s in diet aids approved amphetamines and amphetamine like products. Since then the FDA has been trying to define the parameters in which these products can be safely taken (Colman, 380-385). The FDA has been found to change its mind over time, particularly as science is improving and research tools are becoming available. Now I should let you know that a product containing ephedra is still all-natural because ephedra comes from the Ma Huang plants. Incidentally most health supplements and diet aids all come from plants, so they are â€Å"all natural†. Just because it is labeled all natural doesn’t mean it isn’t dangerous. Almost anything at the wrong level will kill you. It is simply the products that are dangerous at small amounts that cause the most concern. Eating carrots can cause blindness and eventually death, but you have to eat a lot of carrots for a long time. Many of the substances found in diet aids are at concentration higher than they would be found in nature and this is what can make them harmful. Now comes the consumer, just who should they believe. You are standing in a store reading a label that lists some pretty fantastic benefits, but it is not FDA approved (Allen). Many products are being marketed as helping you lose weight, improve your life span or have anti-aging properties. Without the correct clinical trials, which can take years, it is unknown if the benefits outweigh the risks. As previously stated Ephedra was first approved and then found to be dangerous as was another product called Fen-phen. (Keim). There are many health claims available to help your memory, expand your age, make your heart healthier etc. You can achieve this by taking ginkgo boloba, cinnamon extract, grapefruit extract, acai juice, resveratrol etc. There are other diet aids that act as appetite suppressants or are thermogentic (raise your metabolism), fat blockers, and meal replacement. The real danger is not using the diet aids in a correct manner as there are significant risks of developing eating disorders when using dieting aid (Celio, 492-497). This takes away from the benefits you will have by losing weight because you will be lighter but you won’t be healthy. It is amusing to actually read the directions on diet aids. The majority of the time the directions give dosage information and then state that it is only effective eating a healthy diet and exercise. Now most medicinal practitioners and athletes can get an individual to lose weight by eating sensible and exercising. The diet aid may actually work not because of the diet aid but because you are eating a healthy diet and exercising. There is a large psychological part to dieting that many people do not understand. On a personal note I would feel much more secure and confident using a diet aid that was approved by the FDA but that does not mean that I would rule out using other products. I would first research and collect some information about products. I would stear clear of any product that says has side effects relating to heart problems or internal organ failure. If the side effects are not minor and research shows that cultures have been using it successfully for years then I probably would try it. It is important to pay attention to detail such as concentration in the diet aid as well as follow the directions and pay attention to what is going on in your body. If I had any concerns I would see about speaking to a nutritionist or doctor about any risks. It is fine to use diet aids but don’t just pick one on a whim. You do need to be careful and determine what the risks are and if you think the benefits are greater than the risks. How to cite Diet Aids and FDA Approval, Papers